Digital Transformation in Automotive:
Empowering OEMs with Autonomous Customer Engagement

Overview of the Client

A leading overseas automotive manufacturer with deep roots across Europe, employing over 16,000 professionals in design, R&D, manufacturing, logistics, and sales operations. Their digital transformation focus is to transition from a traditional dealer-led wholesale model to a direct to customer agency model in key European markets.

Infotel Transforms Automotive Service Booking with Scalable AWS-Powered API Solution

The Challenge:

Our client had an existing traditional Dealer sales model that lacked a direct customer relationship in the new vehicle sales process. With the advent of new technologies and customer expectations in the market, the client expected a more online customer engagement.

  • Major change in the business operating model introduced complex interdependencies across systems, teams, and processes.
  • The transformation demanded seamless collaboration across engineering, manufacturing, procurement, finance, and third-party systems.
  • Existing workflows were deeply embedded in legacy systems with hard-coded dependencies.
  • The lack of system familiarity of legacy business functionalities posed risks to continuity, accuracy, and stakeholder confidence.
  • Functional experts had retired or moved, leaving gaps in understanding how legacy configurations impacted downstream processes.
Infotel Transforms Automotive Service Booking with Scalable AWS-Powered API Solution

The Challenge:

Our client had an existing traditional Dealer sales model that lacked a direct customer relationship in the new vehicle sales process. With the advent of new technologies and customer expectations in the market, the client expected a more online customer engagement.

  • Major change in the business operating model introduced complex interdependencies across systems, teams, and processes.
  • The transformation demanded seamless collaboration across engineering, manufacturing, procurement, finance, and third-party systems.
  • Existing workflows were deeply embedded in legacy systems with hard-coded dependencies.
  • The lack of system familiarity of legacy business functionalities posed risks to continuity, accuracy, and stakeholder confidence.
  • Functional experts had retired or moved, leaving gaps in understanding how legacy configurations impacted downstream processes.

Our Solution:

  • The Project Delivery was organized into several manageable streams, like integration, legacy modernization, testing, governance to ensure clarity, accountability, and parallel progress. This approach enabled focused execution and allowed effective resource allocation based on priority and severity.
  • Infotel designed a unified, scalable architecture that served as the foundation for all transformation streams.
  • A robust middleware layer was built to enable real-time data exchange for seamless online/ offline operations.
  • Infotel performed detailed analysis, refactored key components, and ensured compatibility with modern interfaces and data models.
  • Domain experts were deployed to bridge gaps in legacy knowledge, validate business rules, and guide functional design decisions.
  • Legacy systems built on ADABAS/Natural were reverse engineered to uncover embedded business logic and undocumented dependencies.
  • Comprehensive testing strategies were implemented, including unit, integration, regression, and user acceptance testing across all streams.
  • Agile delivery practices were embedded through daily standups, sprint planning, and backlog grooming.
Our Solution
Infotel Transforms Automotive Service Booking with Scalable AWS-Powered API Solution

Our Solution:

  • The Project Delivery was organized into several manageable streams, like integration, legacy modernization, testing, governance to ensure clarity, accountability, and parallel progress. This approach enabled focused execution and allowed effective resource allocation based on priority and severity.
  • Infotel designed a unified, scalable architecture that served as the foundation for all transformation streams.
  • A robust middleware layer was built to enable real-time data exchange for seamless online/ offline operations.
  • Infotel performed detailed analysis, refactored key components, and ensured compatibility with modern interfaces and data models.
  • Domain experts were deployed to bridge gaps in legacy knowledge, validate business rules, and guide functional design decisions.
  • Legacy systems built on ADABAS/Natural were reverse engineered to uncover embedded business logic and undocumented dependencies.
  • Comprehensive testing strategies were implemented, including unit, integration, regression, and user acceptance testing across all streams.
  • Agile delivery practices were embedded through daily standups, sprint planning, and backlog grooming.

Empowered Customers Through Enhanced Digital Experience

Enabled a seamless omnichannel experience for customer both online and offline

Implemented a service layer enabling seamless API integration between third-party apps and in-house systems.

Technology Used

ADABAS

JCL

  Postman

Java

 Angular

 

ServiceNow

JIRA

 

 

 

ADABAS

JCL

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Postman

Java

 Angular

 

 
       

 

 

 

 

ServiceNow

JIRA

   
       

 

 

ADABAS

ADABAS

JCL

JCL

Postman

Postman

java

Java

 Angular

 Angular

ServiceNow

ServiceNow

Project Management

Project Management

ADABAS

ADABAS

JCL

JCL

Postman

Postman

Java

Java

Angular

Angular

ServiceNow

ServiceNow

JIRA

JIRA

Value Proposition for the Client

  • We rapidly captured and designed a robust solution architecture that perfectly aligned with the client’s intricate business model, legacy systems, and integrations in a short time despite the magnitude and pace of change.
  • Team implementation of a scalable business service layer for the third-party applications to seamlessly integrate with the in-house systems with secured and well-governed APIs.
  • Successfully redesigned and deployed changes across two critical business streams, including legacy system enhancements—ensuring continuity while enabling modernization.
  • Coordinated large-scale, end-to-end testing across internal and external teams mitigating risk and ensuring readiness for business model shifts.
  • Managed talent dynamically with rapid onboarding and strategic ramp-up/down
    also ensuring delivery excellence while maintaining cost efficiency
“The happiest people are not those getting more, but those giving more.”
— H. Jackson Brown Jr.

Team

  • Teams
  • Project Manager
  • Solution Architect
  • Mainframe Developers
  • Java Full-Stack Developer

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